Event presented by:

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June 21,2018

The Courtleigh Hotel

9AM - 4 PM

Join us for a one-of-a-kind event where creativity, expertise and entrepreneurship will meet. In this one-day workshop, you’ll learn not only why UX design is crucial to staying ahead in digital business, but how to analyze, design and improve your own online presence.

Practitioners, be part of an innovative workshop, network with others, sharpen your skills and learn from international and local professionals.

Executives, send your digital media specialists and marketers to learn how to promote your brand, reach the next generation of consumers and give your business the edge in today's market.

For more details, contact us: inform@myjcs.com


Ryan Lincoln

Senior UX Engineer
RealDecoy Global Services


Currently promoting dynamic workflows like Agile and UX, Ryan is passionate about delivering results that cater perfectly to both business and user, in the most efficient method. 

With over a decade of experience in the IT and design sector, Ryan has worked with clients like JMMB, Fictionary and RedBk Jamaica. His thorough understanding of consumer psychology, business processes and design principles have given him the ability to look holistically at product development. 

Geoff Waddington

RealDecoy Global Services

Under his strategic vision and guidance, RealDecoy has developed into a national leader in the multi-channel eCommerce and mobile space. Through its innovative offerings, RealDecoy is uniquely positioned to lead the revolution of how information and user experience will empower change in decision-making and commerce. 

Geoff is a member of the Entrepreneurs’ Organization and in 2012 was a recipient of an Ottawa “Top 40 Under 40” award. This award promotes business leaders who exemplify leadership, entrepreneurship and community building. 


JCS Members




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Introduction to JCS & RealDecoy - Geoff Waddington

De-Mystifying UX 

Ryan Lincoln

What UX really is, how it works, why use it and when to sell it.

Why does UX exist?

What are the main UX tools and techniques?

9:00 AM

9:45 AM

1:15 AM

Timeline of Events

10:45 AM


De-Mystifying UX (cont'd)

Group Activity

User Personas, empathy mapping: A practical guide to best practices and insight into user psychology

12:00 PM


Workshop - UX Strategy

Get your hands dirty. We’ll be building out our own app

10:30 PM

3:00 PM


Groups will have the opportunity to showcase their designs, solutions and innovations.

2:45 PM


3:30 PM

Q & A


Do I need my laptop?

Nope. All you need is an open mind and to be prepared to get interactive with our UX designers.

I am Interested in this. Can I come if I don't know anything about UX design?

Come along! While this workshop is designed for practitioners, we’ll be doing a brief intro to UX design at the beginning, and our hands-on workshop should have you up and running in no time. 

Executives and CTOs, if you’ve been wanting to ramp up your digital strategy, our speakers are experts at business development, and will be happy to talk about ways to innovate in your business from a management perspective.

Who is the Jamaica Computer Society?

The Jamaica Computer Society (JCS) is the society for ICT Professionals in Jamaica.

The JCS promotes knowledge of the Information Communication Technology (ICT) industry and the effective and efficient utilization of IT for the benefit of all.

To facilitate exchange of information and views, the Society fosters networking links between ICT industry experts, IT professionals, academia, enterprise, and IT enthusiasts to encourage new thinking, education and career advancement opportunities.

The Society provides practical support to IT practitioners by encouraging continued professional development, to further advance the competence of ICT professionals in an effort to promote practices aligned to meet the demands of business.

Through collaboration with industry experts, government, relevant and respected certification bodies the Society strive to reposition itself as an authority within the ICT industry. Influencing policies that establish codes of conduct, and working practices that allow IT to effectively contribute to social growth and development.

Who is RealDecoy?

RealDecoy is one of the fastest-growing tech companies in the region.

From our roots as the go-to name in eCommerce support, we’ve grown to be experts in site search, CRO, content management, building and deploying custom software, managed application services, digital strategy, and UX/UI. 

We provide expert development skills, meticulous data analysis and imaginative creative services. On a personal level, we work with businesses to equip them with the tools for the speed and unpredictability of the digital age, guiding better workflow processes behind the scenes and providing hands-on training in new technologies. In essence, we take digital businesses from infancy to maturity, with full support along the way.

Our portfolio is as colourful as we are, with clients ranging from government initiatives, to charities, to startups (like the innovative author tool Fictionary or fundraising platform Make Giving Happen) to major international corporations (like Samsung, Verizon and the Harvard Business Review).

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9:00 Introductions

Introduction to JCS & RealDecoy – Geoff Waddington

9:45 Overview: UX practices 
and processes
Ryan Lincoln (UX Designer/Strategist, RealDecoy). An exploration of UX, the process, workflow processes, main tools and techniques.

10:30 - Break

10:45 Overview: UX Practices 
and Processes
Group Activity Researching and understanding the psychology of intended users: guided challenge and empathy mapping.

12:00 - Lunch

1:15 Workshop - UX Strategy
Group Activity. For the remainder of the day, we will walk through the UX Process, focusing on the design and development of an application.

Discovery and analysis will be an interactive discussion with our experienced (and friendly!) UX team. You will be working in smaller groups to design a user journey map, sketches, wireframes and paper prototypes.

2:45 - Break

3:00 - Presentations from groups
Groups will showcase their work, sharing ideas, iterations and individual problem solutions.

3:30 Questions / Feedback

85 Knutsford Blvd.

 Kng 5

and Suites